concept & idea.
online & compositing.
music & FX sound.
Movie Spot for Maxximum Sound
Alexander Breker, Mark Wickenkamp
Torsten Eichten, Alexander Breker
Jan Elsner, Manuel Bamberger
Lynn Hartmann, Jona Maluck, Philipp Kehl
White Horse Music
S. Schwalbe, K. Feegel, S. Patuta
|When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX asked us for both.
Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned us to create a spot all the way from concept to execution that makes full use of the new "Maxximum Sound" experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:
Creating high speed shots to experience high speed sound.
|Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces.
Producing this spot for movie theaters and their audience we knew we wanted to wrap this concept in a breathtaking cinematic package. We developed a story about an exchange: Two rival parties, fast cars, weapons and a suitcase. The stuff blockbusters are made of.
This story and it's elements provided us with loads of possibilities to translate our idea of high speed sound into an exciting synaesthetic experience for the viewers eyes and above all their ears: cinema like you've never heard it before!
Proud winner of a "Bronze Nail" at the 2012 ADC Awards
THE PRINT KEYVISUAL
We were also asked to develop a key visual for the CinemaxX "Maxximum Sound" poster campaign.
Building on the mood of the spot we created an eye catching visual that captures the idea of the high speed sound concept, visualising a moment in time but also giving it the look of a speaker membrane.